Product Marketing Manager
Core
First Product Marketing Manager at a B2B SaaS telehealth platform, responsible for positioning, sales enablement, and demand generation for two distinct audiences (entrepreneurs launching DTC brands and healthtech teams building on the platform).
Role type
Product Marketing Manager (B2B SaaS)
Builds
Positioning frameworks, sales battlecards, launch narratives, website copy, and case studies for a full-stack EHR and telehealth infrastructure platform.
Domain
Healthtech / Telehealth / B2B SaaS
Deliverable
product features
Required skills
B2B SaaS product marketing, full launch cycle ownership, technical-to-customer messaging translation, sales enablement content creation, cross-functional partnership with Product/Engineering, strategic positioning for dual audiences
Preferred skills
Healthtech or telehealth domain experience, regulatory/clinical nuance understanding, API/marketplace platform knowledge
Technologies
EHR systems, prescriber workflows, pharmacy fulfillment networks, API extensibility
Responsibilities
Define product positioning and messaging for new features; create sales battlecards and competitive teardowns; write website copy, case studies, and campaign content; partner with Product and Engineering from early roadmap stages; train Customer Success and sales teams on new launches.
Seniority
Mid-Senior, hands-on IC