Commercial Planning & Category Strategy Manager – North Europe (SodaStream)
Core
Lead demand acceleration and category growth strategies for SodaStream across Northern Europe, focusing on brick-and-mortar channels and perfect store execution.
Role type
Senior Category Strategy Manager (FMCG)
Builds
Category growth strategies, shopper value offers, and perfect store standards for retail and digital environments.
Domain
FMCG / Consumer Goods / Retail
Deliverable
product features
Required skills
Commercial strategy, demand generation, category management, FMCG experience, perfect store execution, data analytics, shopper insights, stakeholder influence, cross-functional leadership
Preferred skills
Digital tools expertise, multi-market experience, entrepreneurial mindset
Technologies
Data analytics tools, digital retail platforms
Responsibilities
Develop and execute bespoke demand acceleration channel strategies; Define and implement Perfect Store (PICOS) standards across physical and digital environments; Own the market category leadership agenda and co-develop insight-led selling stories; Partner with Sales to unlock joint business plans with key retail partners; Align priorities with Sales, Trade Marketing, and RGM on a local level.
Seniority
Senior, hands-on IC