Growth Lead, Performance
Core
Building and scaling paid acquisition channels (social, search) to drive qualified pipeline and revenue for an AI-powered home service engagement platform.
Role type
Senior Growth Lead, Performance Marketing
Builds
Paid acquisition engines, demand generation channels, and experimentation frameworks for a B2B SaaS platform
Domain
B2B SaaS / Home Services / Performance Marketing
Required skills
Paid social strategy and execution, Paid search management, Budget allocation and ROI optimization, Campaign creative testing, Data-driven hypothesis generation, Channel experimentation, AI tool fluency, Pipeline and CAC management
Preferred skills
Mid-market B2B sales motion experience, Vertical SaaS or home services background, Building channels from zero
Technologies
Meta Ads, Google Ads, AI automation tools
Responsibilities
Own end-to-end paid acquisition strategy and execution, Build high-velocity experimentation engines, Partner with Sales and RevOps on lead quality and handoff, Identify and scale new growth channels beyond paid media
Seniority
Senior, hands-on IC
