Lead Growth Product Manager
Core
Own the conversion product (get-started flow, eligibility, plan selection, checkout) and acquisition roadmap for a telehealth DTC subscription business, driving organic growth, referral programs, and average order value.
Role type
Senior IC Lead Growth Product Manager
Builds
Conversion flows, acquisition product roadmap, experimentation platform, and organic growth/reclamation products
Domain
Telehealth / Consumer Performance Medicine / DTC Subscription
Deliverable
product features
Required skills
Consumer conversion funnel ownership, AOV and pricing strategy, paid media scaling, subscription retention design, experimentation roadmap, data-driven decision making, instrumentation and analytics, stakeholder management
Preferred skills
Telehealth or regulated consumer experience, high-consideration category funnel design
Technologies
Amplitude, AI tooling, experimentation platforms
Responsibilities
Own the conversion product across all protocols; define acquisition product roadmap with Marketing; design strategies by service line; execute pricing and AOV mechanics; build the testing roadmap and analytics stack; manage organic growth and abandonment reclamation products
Seniority
Senior, hands-on IC