Digital Marketing Manager
Core
Own Chowbus's digital presence end-to-end, driving organic search, website management, analytics, and paid search to help restaurant owners find the platform and book demos.
Role type
Digital Marketing Manager (B2B SaaS)
Builds
Organic search rankings, website content, marketing dashboards, and paid search campaigns
Domain
Restaurant technology / B2B SaaS
Required skills
SEO strategy and execution, CMS management (WordPress/Webflow), Google Analytics (GA4) and dashboarding, Google Ads (Search/PPC) management, A/B testing, data analysis and reporting
Preferred skills
Restaurant tech/POS/fintech domain knowledge, startup experience, CRM/marketing automation (HubSpot/Salesforce), basic HTML/CSS, Mandarin Chinese
Technologies
Google Search Console, SEMrush, Ahrefs, GA4, Tableau, Looker, Google Ads, WordPress, Webflow, HubSpot, Salesforce
Responsibilities
Own SEO roadmap including keyword strategy, technical audits, and competitive analysis; Manage day-to-day CMS operations, page builds, and conversion optimization; Build and maintain marketing dashboards to track funnel performance; Plan, launch, and optimize Google Ads campaigns for qualified demo requests
Seniority
Mid-Senior, hands-on IC