Creative Strategy Lead
Core
Own the D2C creative motion for Ash, an AI mental health therapist, by creating, testing, and scaling creative assets to drive user acquisition.
Role type
Senior Creative Strategy Lead (Performance Marketing)
Builds
D2C creative motion, ad assets, and creator content pipelines for Ash AI
Domain
Mental health technology / Direct-to-Consumer (D2C) / AI
Required skills
Performance copywriting, A/B testing, creative asset production (Figma, CapCut), media buying analysis, creator briefing, hypothesis-driven experimentation, visual and verbal POV setting
Preferred skills
Paid media experience, funnel/landing page optimization, UGC/creator pipeline management, subscription model experience
Technologies
Figma, CapCut, AI stack
Responsibilities
Run weekly experiment loops (hypothesis, A/B test, iterate), build repeatable testing systems and angle libraries, write hooks and scripts, brief creators at scale, collaborate with media buyers on KPIs, develop product/audience understanding to inform creative
Seniority
Senior, hands-on IC