Alternance - Digital Marketing Junior (F/H)
Core
Managing digital marketing channels (LinkedIn, YouTube, email campaigns) and SEO projects for Michelin's European B2B and B2C strategies.
Role type
Junior Digital Marketing Specialist (Apprentice)
Builds
Social media content, email marketing campaigns, SEO-optimized web content
Domain
Automotive / Digital Marketing
Deliverable
product features
Required skills
Content writing, Social media management, Email marketing, SEO analysis, CRM tool usage, English fluency
Preferred skills
Creativity, Adaptability, Multicultural environment experience, Understanding of multi-brand portfolios
Technologies
LinkedIn, YouTube, Salesforce MarketingCloud, Analytics tools
Responsibilities
Manage LinkedIn editorial calendar and agency coordination; Deploy YouTube video campaigns; Execute email marketing campaigns via CRM; Conduct SEO analysis and keyword recommendations; Participate in monthly performance review meetings with country teams
Seniority
Junior, hands-on IC
