Director of E-Commerce
Core
Own the global DTC e-commerce engine end-to-end for a multi-storefront, headless commerce operation spanning US, Canada, UK, and EU, driving revenue, margin, and customer experience in a highly regulated category.
Role type
Director of E-Commerce (Global DTC)
Builds
Global Shopify-powered headless storefronts, paid media strategies, attribution stacks, loyalty programs, and multi-channel growth initiatives.
Domain
E-commerce / Cannabis / Regulated Consumer Goods
Required skills
P&L ownership, digital commerce leadership, Shopify headless architecture, attribution analytics, lifecycle marketing, marketplace operations, regulated category compliance, team leadership
Preferred skills
Experience with Builder.io, Triple Whale, GA4, Klaviyo, Amazon Seller Central, Impact.com
Technologies
Shopify, Builder.io, Triple Whale, GA4, Klaviyo, Asana, Jira, Amazon
Responsibilities
Lead global storefront ecosystem (CRO, merchandising, localization), direct paid media and organic discovery strategies, master attribution and measurement stacks, drive lifecycle marketing and loyalty programs, scale new channels (marketplaces, affiliates), navigate regulatory complexity, manage DTC P&L, build and lead internal and agency teams
Seniority
Director, strategic leadership with hands-on execution