Marketing Lead
RemoteNo visa sponsorship
Core
Define creative direction, social media strategy, and partnerships to build brand visibility for a fintech serving the African diaspora and Gen Z.
Role type
Marketing Lead (Brand & Social Strategy)
Builds
Brand visibility, digital campaigns, community growth, and creator partnerships for EdenFi
Domain
Fintech, African diaspora markets, Gen Z culture
Deliverable
product features
Required skills
Creative direction, social media strategy, partnership development, cultural trend identification, campaign execution, community growth, data-driven performance tracking
Preferred skills
Fintech experience, knowledge of African internet culture, creator economy expertise, startup experience
Technologies
TikTok, Instagram, X