Junior Strategist, UK Based
Core
Develop platform-native campaign strategies combining creative storytelling with measurable brand impact for enterprise accounts on TikTok, Instagram, and YouTube.
Role type
Junior Strategist (Creator Economy)
Builds
Influencer marketing campaigns and content strategies for brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse.
Domain
Creator economy, influencer marketing, social media strategy
Required skills
strategic campaign development, audience profiling, creator casting logic, content format selection, messaging strategy, performance KPI definition, cross-functional collaboration, creator brief writing, data interpretation, cultural trend analysis, client engagement, fashion/beauty category knowledge, AI tool fluency
Preferred skills
hybrid thinking (logic + creativity), personal trend analysis portfolio, passion for fashion/beauty/social culture
Technologies
TikTok, Instagram, YouTube, AI tools
Responsibilities
Support development of campaign strategies including audience profiling and creator casting; write creator-facing briefs informed by data; track and report on measurement frameworks (CPV, ER); conduct cultural listening and trend forecasting; join client calls to present strategic recommendations.
Seniority
Junior, early career