Manager, Integrated Marketing, ANZ
Core
Lead end-to-end planning, development, and execution of strategic, commercial marketing campaigns in ANZ across paid, owned, and earned media channels to drive new customer acquisition and revenue.
Role type
Manager, Integrated Marketing (B2B Fintech)
Builds
Strategic marketing campaigns and business initiatives for global payments platform
Domain
Fintech / Global Payments
Deliverable
product features
Required skills
Integrated campaign management, growth marketing strategy, multi-channel performance analysis, ROI forecasting, cross-functional collaboration, project management, data-driven decision making, localization strategy
Preferred skills
Looker, GA4, high-growth startup experience
Technologies
Looker, GA4
Responsibilities
Lead end-to-end planning, development, and execution of strategic, commercial marketing campaigns in ANZ; Collaborate with the global growth marketing team to ensure roadmap alignment; Define campaign objectives, set KPIs, forecast results and implement measurement frameworks; Collaborate with the wider Commercial team on performance and strategy adjustment; Prepare and present clear post-campaign analysis and reporting; Oversee campaign budgets and resource allocation; Support localisation of global marketing strategies for ANZ
Seniority
Manager, hands-on IC
