Executive Manager - Marketing Data & Analytics
Core
Own analytics requests, investment strategy, forecasting, and ROI engine modeling for US eCommerce marketing teams to drive media investment and optimization decisions.
Role type
Senior IC marketing data & analytics manager
Builds
Marketing investment strategies, ROI engine models, automated reporting/dashboards, and data warehousing architecture
Domain
eCommerce, digital media, CPG/FMCG
Deliverable
production ML models
Required skills
SQL, R, Tableau, Datorama, Microsoft Excel, PowerPoint, data manipulation, data modeling, financial forecasting, A/B testing design, multivariate test design, omnichannel marketing, attribution, ROI measurement
Preferred skills
Masters degree, experience in CPG/FMCG space, experience in global digital media companies
Technologies
SQL, R, Tableau, Datorama
Responsibilities
Conduct regular and ad hoc analysis for media investment and optimization; Partner on A/B testing, campaign impact measurement, and investment strategy; Lead ROI Engine process including data collection, cleaning, and validation; Build RMN sufficiency modeling for PEP processes; Consult on retailer data warehousing and architecture.
Seniority
Senior, hands-on IC
