Meta Ads Specialist
Core
Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns to drive lead generation, e-commerce, or brand awareness results.
Role type
Meta Ads Specialist
Builds
Performance-driven digital marketing campaigns for client brands
Domain
Digital Marketing / Performance Advertising
Deliverable
client delivery
Required skills
Meta Ads Manager, audience targeting, retargeting, campaign optimization, A/B testing, budget management, Meta Pixel, Conversions API, GA4, UTM tracking
Preferred skills
Meta Blueprint Certification, Google Ads experience, agency background
Responsibilities
Develop campaign strategies aligned with client objectives, conduct audience research, monitor performance and optimize for KPIs, perform A/B testing, manage advertising budgets, generate detailed campaign reports, collaborate with creative teams, implement tracking pixels and APIs
Seniority
Mid-level (3-4 years experience)
