Marketing & Digital Experience, SVP - Marketing Technology
Core
Lead the Digital team to own public-facing web estate, content management, customer data, and content publishing capabilities end-to-end, driving both modern platform transformation and legacy BAU.
Role type
Senior SVP, Marketing Technology & Digital Experience
Builds
Modern content management platform, customer data platform, and publishing workflows for public websites and campaigns
Domain
Marketing Technology / Digital Experience / Content Strategy
Required skills
Digital roadmap strategy, modern headless/composable CMS, customer data platforms, publishing workflows, legacy platform migration, stakeholder management, spec writing, MVP definition, user flow design, data-driven decision making, agile methodologies, web analytics, marketing automation, BI tools
Preferred skills
Bachelor's or Master's degree in Information Systems, Computer Science, or Marketing, 10+ years in digital/marketing tech/product delivery, hands-on platform replacement experience, user research and persona building
Technologies
Headless CMS, CDP, Tag Management, Marketing Automation, BI Tools, Web Analytics
Responsibilities
Define and deliver digital strategy for public websites and data capabilities; Lead selection and implementation of modern content and data stacks; Shape external digital experiences and design excellence; Manage BAU delivery on legacy stack while executing migration; Translate business needs into technical specs and prioritize backlogs; Coordinate cross-functional teams for complete solutions; Establish content governance and operating procedures
Seniority
Senior, hands-on IC with strategic leadership