Senior Analyst - e-Commerce / Digital Commerce - Media - Regional, Costco, Value, eConvenience
Core
Day-to-day owner of paid search and media activation, managing campaign setup, bidding, and optimization across regional grocery, Costco, Value, and convenience retailers to drive high-intent conversions.
Role type
Senior Analyst, Retail Media & Paid Search
Builds
Paid search campaigns and media activation strategies for PepsiCo brands on regional grocery, Costco, Value, and convenience platforms.
Domain
Retail Media / Digital Commerce / Performance Marketing
Deliverable
product features
Required skills
Paid search management, keyword strategy, bidding optimization, retail media automation platforms, Microsoft Excel, budget management, test-and-learn methodologies
Preferred skills
Retail media automation platforms (Skai, Pacvue), retail media experience (Roundel, Walmart Connect, Amazon Ads), media agency experience, consumer products category experience
Technologies
Skai, Pacvue, Roundel, Walmart Connect, Amazon Ads, Microsoft Excel, Microsoft Word, Microsoft PowerPoint
Responsibilities
Manage campaign setup, pacing, bid strategy, and keyword/audience optimization; build performance reporting cadences and translate metrics into business impact; partner with Omni Marketing and external agencies; contribute to paid search strategy; support test-and-learn initiatives; develop presentation materials for senior leadership.
Seniority
Senior, hands-on IC