ViiV Healthcare (GSK) Marketing Manager, HIV Treatment Strategy
Core
Develop, integrate, and execute commercial strategy and launch plans for a new HIV treatment indication, serving as the day-to-day commercial integrator across market shaping and campaign evolution.
Role type
Marketing Manager, HIV Treatment Strategy
Builds
US commercial launch plans and market-shaping campaigns for a new HIV treatment indication
Domain
Pharmaceuticals / HIV Treatment
Deliverable
product features
Required skills
Pharmaceutical marketing, Market access, Copy approval, Digital & AI tools, Omnichannel marketing, Marketing measurement, Strategic planning, Cross-functional leadership
Preferred skills
MBA, AI for customer analysis, Budget management, Financial acumen, Strategic decision-making
Technologies
AI tools, Digital platforms
Responsibilities
Drive development and execution of commercial strategy and launch plans; Lead day-to-day integration of commercial launch plans managing milestones and risks; Evolve brand campaign and message architecture; Lead development of claims and messaging through regulatory review; Partner with channel owners to translate strategy into coordinated plans; Track measurement plans and KPIs; Integrate inputs from Medical, Payer/Market Access, and Global teams; Identify risks and drive resolution with accountable owners.
Seniority
Manager, hands-on IC