Chargé(e) de Communication et Média, CDI, H/F
Core
Driving media and digital strategies for PepsiCo's beverage brands in France, managing offline and online campaigns to support growth in competitive markets.
Role type
Senior media and digital marketing manager
Builds
Integrated media campaigns and brand activations for beverage products
Domain
FMCG / Beverages / Digital Marketing
Required skills
Media strategy, digital marketing, data analysis, CRM/DMP/CDP management, visual production oversight, stakeholder collaboration, market trend monitoring
Preferred skills
FMCG experience, bilingual communication (French/English), team leadership
Technologies
CRM, DMP, CDP, social media platforms, digital marketing tools
Responsibilities
Define and implement media strategies integrating offline and online channels; pilot media campaigns from brief to budget tracking; optimize performance using data insights; supervise visual production and brand consistency; collaborate with internal and external teams; monitor media and digital trends.
Seniority
Senior, hands-on IC