HIV - Marketing Manager
Core
Lead local product and portfolio marketing plans for HIV and other therapeutic areas in Taiwan, translating market insights into customer journeys and executing multichannel campaigns.
Role type
Marketing Manager (HIV & General Portfolio)
Builds
Local marketing campaigns, promotional programs, and launch readiness for pharmaceutical products.
Domain
Pharmaceuticals / HIV / Infectious Diseases
Deliverable
product features
Required skills
Product marketing, brand management, multichannel campaign execution, stakeholder management, data analysis, Mandarin fluency, English proficiency
Preferred skills
New product launch experience, lifecycle marketing, knowledge of Taiwan reimbursement/regulatory environment, regional team collaboration, project management, budget management, MBA
Technologies
Digital marketing tools, campaign management platforms
Responsibilities
Develop and execute local marketing plans aligned with regional strategies; translate customer insights into channel plans; plan and manage multichannel campaigns and events; collaborate on launch readiness and supply alignment; monitor campaign performance and recommend adjustments; support local adaptation of global marketing materials.