Head of SMB Segment Marketing
Core
Oversees teams of segment lead marketing professionals, manages day-to-day activities including staffing, workflow, and budget, and drives go-to-market strategy and execution for SMB segments.
Role type
Senior leadership marketing manager (SMB segment)
Builds
Marketing plans, sales intelligence dashboards, and RAD marketing objectives for specific segments/verticals
Domain
B2B Marketing, SMB Segment
Deliverable
product features
Required skills
Marketing Management, Go-to-Market Strategy, Budget Management, Team Leadership, KPI Monitoring, Market Research, Data Analysis, Project Management, Salesforce, Business Development
Preferred skills
Thought Leadership, Digital Marketing, Demand Generation, Product Marketing
Technologies
Salesforce
Responsibilities
Oversee teams of segment lead marketing professionals; Develop and align marketing plans with business priorities; Execute go-to-market OPEX budget; Establish and monitor KPIs; Guide design of sales intelligence dashboards; Perform talent management (recruitment, coaching, career development).