Growth Lead (Go-To-Market)
Core
Build and own the end-to-end growth engine for a consumer fintech platform, driving acquisition, activation, retention, and distribution through experimentation and channel strategy.
Role type
Senior Growth Lead (Go-To-Market)
Builds
Growth strategies, measurement infrastructure, and user acquisition systems for a consumer fintech product.
Domain
Consumer Fintech / Growth Engineering
Required skills
Funnel and cohort analysis, CAC/LTV modeling, A/B testing design, GA4/GTM implementation, attribution system design, cross-functional product leadership, agency/partner management, rapid experimentation, strategic channel planning
Preferred skills
Consumer fintech/trading/crypto experience, scaling consumer products, paid performance marketing, creator/affiliate program management, advertising policy navigation
Technologies
GA4, GTM, Conversion APIs, server-side tracking, UTM management, reporting dashboards
Responsibilities
Own user growth end-to-end across the entire funnel; Build and execute go-to-market strategies across paid, organic, referral, and partnership channels; Build measurement and attribution infrastructure; Design and execute rapid experimentation across onboarding and campaigns; Manage external partners and agencies; Work cross-functionally with engineering and product to ship initiatives
Seniority
Senior, hands-on IC