ViiV Healthcare (GSK) Implementation Marketing Manager
Core
Lead the development and execution of field-facing marketing materials to educate customers on implementing ViiV Injectable products and ViiVConnect hub services.
Role type
Implementation Marketing Manager
Builds
Implementation marketing materials, digital media, and customer education programs for specialty HIV products.
Domain
Healthcare / HIV Treatment / Specialty Pharma
Deliverable
product features
Required skills
Project management, Digital marketing, Marketing strategy, Agency management, Copy approval process knowledge, Specialty product experience
Preferred skills
Market access experience, Sales experience, Website development, Creative development knowledge
Technologies
ViiVConnect hub, Digital media platforms
Responsibilities
Collaborate with Brand Marketing and Field teams on implementation strategy; Develop implementation marketing materials and digital media; Manage agency relationships and project schedules; Support copy approval processes; Train field teams on new materials; Mitigate emerging risks in marketing controls.
Seniority
Mid-Senior level (6+ years experience)
