Director, Market Intelligence
Core
Partner with marketers to plan, execute, and synthesize market research to uncover customer attitudes, beliefs, and motivations, influencing commercial strategy and business opportunities.
Role type
Senior IC Director, Market Intelligence
Builds
Actionable commercial insights, brand opportunities, and customer journey maps for biopharma therapeutic areas
Domain
Biopharma / Market Research / Commercial Strategy
Required skills
Market research strategy, AI tool application for research synthesis, vendor management, budget oversight, cross-functional collaboration, executive communication, primary and secondary data integration
Preferred skills
Specialty/Immunology domain expertise, AI governance framework establishment, complex sales promotion knowledge, patient gateway management, long-cycle selling models
Technologies
AI tools, IQVIA data, ATU tracking systems, qualitative research platforms
Responsibilities
Recommend and scope market research studies leveraging AI; manage research project milestones; synthesize findings into executive narratives; integrate secondary data with primary research; develop brand opportunities for strategic planning; pioneer AI integration in research workflows; lead vendor evaluation and selection; map patient and HCP journeys; manage research budgets and cost-saving initiatives; coach managers on best practices and AI usage
