Growth and Analytics Lead
Core
Own the numbers and growth engine for a two-person marketing core, defining the full funnel and unit economics.
Role type
Growth and Analytics Lead
Builds
Dashboards, UTM taxonomy, deep-link and MMP attribution, promo-code tracking
Domain
EdTech / Performance Marketing
Deliverable
dashboards & analysis
Required skills
Funnel definition and instrumentation, Unit economics modeling (CAC, LTV, ROAS), Dashboard automation, UTM taxonomy management, A/B testing design, Agency coordination, Budget pacing and forecasting
Preferred skills
None stated
Technologies
None stated
Responsibilities
Define and instrument the full funnel from impression to renewal; Own unit economics including CAC, LTV, and payback; Build and automate single-source-of-truth dashboards; Manage UTM taxonomy and MMP attribution; Coordinate with performance and SEO agencies to verify outcomes; Design and run experiments on creatives and landing pages; Set conversion targets and forecast against spend and exam calendar; Pace budgets and run live dashboards during major campaigns
