ViiV Healthcare (GSK) – HCP Insights Lead, HIV Prevention (PrEP)
Core
Lead HCP primary market research to generate decision-relevant insights informing US HIV PrEP strategy and commercial decisions.
Role type
Senior IC market research lead (pharmaceutical)
Builds
Evidence-based recommendations and research programs for US HIV PrEP initiatives
Domain
Pharmaceutical / HIV Prevention (PrEP)
Required skills
HCP-focused primary market research leadership, qualitative and quantitative research methodologies, vendor management, strategic insight generation, business question framing, project management
Preferred skills
HIV/infectious disease therapeutic area experience, advanced degree (MBA), syndicated/secondary data integration
Technologies
ATU studies, brand tracking, segmentation, customer journey research, message and positioning testing, opportunity assessments
Responsibilities
Design and execute primary market research programs with HCPs; manage external research vendors; integrate findings from multiple data sources; translate research into strategic recommendations; manage concurrent research initiatives
Seniority
Senior, hands-on IC
