Marketing Manager GSA & CEE
Core
Define and deliver marketing strategy for Fanatics Collectibles in Germany, Switzerland, and Austria to drive brand growth and market penetration.
Role type
Senior Marketing Manager (Regional)
Builds
Localized marketing campaigns, PR initiatives, creator collaborations, events, and trade marketing activations for collectibles and sports memorabilia.
Domain
Sports & Entertainment / Collectibles / Consumer Goods
Deliverable
product features
Required skills
Integrated campaign execution, product marketing, brand management, trade marketing, creator/influencer management, event strategy, budget management, German market expertise, CRM and digital marketing analytics.
Preferred skills
Sports/entertainment industry experience, knowledge of German/Austrian/Swiss consumer landscape, passion for collectibles and fan culture.
Technologies
CRM platforms, digital marketing tools, social media platforms, influencer marketing tools.
Responsibilities
Define and execute country-specific marketing strategies aligned with global objectives; lead integrated campaigns across digital, social, PR, and co-marketing; manage local communications and agency relationships; develop creator and partner collaborations; plan and execute local events and brand activations; drive trade marketing and retail visibility; manage marketing budget and track ROI.
Seniority
Senior, hands-on IC