Web & Digital Marketing Director
Core
Own organic visibility and conversion for a B2B SaaS platform, optimizing website, search, and AI answer engine presence to drive revenue.
Role type
Senior individual-contributor web and digital marketing director
Builds
Organic traffic, AI-referred visibility, and conversion experiences for an Intelligent Order Automation platform
Domain
B2B SaaS / Order Automation / AI Search
Required skills
SEO, GEO, AEO, CRO, A/B testing, content strategy, brand stewardship, analytics, CMS management
Preferred skills
Marketing to technical buyers (ERP, EDI, supply chain)
Technologies
Hubspot, Webflow, WordPress, Google Search Console, Ahrefs, SEMrush
Responsibilities
Own organic strategy across SEO, GEO, and AEO; manage end-to-end website information architecture and content; run CRO and A/B testing programs; align organic and paid strategies; monitor organic performance and translate findings into roadmaps.
Seniority
Senior, hands-on IC