UX/UI Conversion Specialist

Arlington, VAFull-time2026-10-13 → 2026-11-11

Core

Own the design, development, and continuous optimization of landing pages, forms, and conversion pathways to turn traffic into qualified leads.

Role type

Senior UX/UI Conversion Specialist (CRO & Landing Page Design)

Builds

High-converting landing pages, lead capture forms, and conversion dashboards

Domain

B2B Financial Services / Digital Marketing

Required skills

Conversion Rate Optimization (CRO), WordPress development, UX/UI design, A/B testing, Google Analytics 4, HubSpot, Salesforce, HTML/CSS, User behavior analysis, Accessibility standards (WCAG)

Preferred skills

Figma, Adobe XD, Microsoft Clarity, Progressive profiling, Conditional logic

Technologies

WordPress, GA4, HubSpot, Salesforce, Figma, Adobe XD, Hotjar, Microsoft Clarity, Google Optimize, VWO

Responsibilities

Design and execute A/B and multivariate tests; Build and maintain high-converting landing pages; Optimize lead capture forms for friction reduction; Conduct UX audits and develop wireframes/prototypes; Analyze conversion funnel performance and report on KPIs; Collaborate with Lead Generation and Sales teams

Seniority

Senior, hands-on IC

About Kapitus

Kapitus is one of the most reliable and respected names in small business financing. As both a direct lender and a marketplace built with a trusted network of lending partners, we can provide small businesses with the financing they need when, and how it is needed. We have spent our entire existence building a culture that makes us excited to come to work in the morning. Our company is fast paced, teammates need to be self-directed and have an internal motivation to do the right thing, even when the right thing takes a lot of hard work. We show our teammates our appreciation by offering great