Especialista de Estrategia de Negocio - Mercado Ads
Core
Define strategic data assets and standardized methodologies to structure and track regional business cases for Mercado Ads, ensuring financial attribution and validating initiative ROI through causal analysis and experiments.
Role type
Senior Business Strategy Specialist (Ads)
Builds
Regional business cases, commercial viability models, and unified quantitative narratives for advertising initiatives
Domain
E-commerce / Digital Advertising / Data Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Strategic data asset definition, standardized methodology design, agile analytical modeling, financial impact measurement, causal analysis, experimental design, SQL, advanced spreadsheets, statistical inference
Preferred skills
Python programming, AI tool integration
Responsibilities
Define strategic data assets and methodologies for regional business cases, design agile analytical models for commercial viability, measure financial impact and attribution, consolidate commercial initiative impact into unified narratives, apply causal analysis and experimental design to validate ROI
Seniority
Senior, hands-on IC
