Growth Marketing Lead, DACH
Core
Drive customer acquisition, engagement, retention, and revenue growth for Fanatics Collectibles in Germany through localized growth strategies and campaigns.
Role type
Growth Marketing Lead (in-market)
Builds
Localized growth campaigns, creator partnerships, and community initiatives for the German market
Domain
Sports collectibles, e-commerce, digital platforms
Deliverable
product features
Required skills
Growth marketing strategy, paid and organic acquisition, CRM and lifecycle marketing, creator/influencer management, data analysis and experimentation, commercial acumen, campaign localization
Preferred skills
Experience in sports/entertainment, passion for collectibles, background in live commerce or marketplaces
Technologies
Marketing automation platforms, analytics tools, social media channels
Responsibilities
Develop and execute the local growth marketing strategy for Germany; Plan and deliver integrated campaigns across paid, CRM, lifecycle, creators, and partnerships; Partner with central teams to adapt global campaigns for German audiences; Identify and manage relationships with German creators and commercial partners; Define and track key growth metrics and optimize performance based on data
Seniority
Mid-level, hands-on IC