Experto en Inteligencia de Datos & insights
Core
Design quantitative research capabilities and data infrastructure to transform complex data into strategic business insights for brand health monitoring and marketing strategies across Latin America.
Role type
Senior Data Intelligence & Insights Expert
Builds
Quantitative research capabilities, end-to-end data solutions, analytical dashboards, and AI-driven automation for brand monitoring.
Domain
E-commerce, Fintech, Consumer Goods
Deliverable
dashboards & analysis
Required skills
Quantitative research, Data engineering, SQL, Python, Consumer behavior analysis, Statistical modeling, Sampling methodologies, AI tools, Brand health measurement
Preferred skills
AI/ML implementation, Advanced data visualization, Cross-functional collaboration
Responsibilities
Lead the design of quantitative research capabilities to transform complex data into strategic business insights. Design end-to-end data solutions and automate processes for brand health monitoring. Analyze large-scale consumer behavior to inform communication and positioning strategies. Collaborate with business, product, and technology teams to measure ecosystem brand health. Foster the use of AI tools to automate recurring processes and enhance operational analysis.
