Ecosystem Programmes Lead
Core
Design and orchestrate partner and community marketing motion to activate a network of external builders, influencers, and partners for a Merchant of Record payment platform.
Role type
Senior individual contributor ecosystem program lead
Builds
Scalable partner marketing frameworks, enablement programs, and co-marketing campaigns for digital product companies
Domain
SaaS / Payments / Ecosystem Marketing
Deliverable
product features
Required skills
Ecosystem marketing, community building, partner program scaling, B2B marketing strategy, influencer network activation, cross-functional collaboration
Preferred skills
Founder/entrepreneur background, experience with app/SaaS communities, agency/consultant influence knowledge
Technologies
Partner marketing toolkits, messaging guides, campaign frameworks, referral enablement resources
Responsibilities
Define and execute partner marketing strategy across app, SaaS, and AI sectors; activate partners across strategic, technical, agency, and influencer segments; create enablement resources and co-created content; establish metrics and optimize ecosystem performance
Seniority
Senior, hands-on IC