Analista de Brand Experience Sr
Core
Senior Brand Experience Analyst orchestrating B2B Enterprise brand initiatives, events, and live marketing to transform interactions into long-term relationships.
Role type
Senior Brand Experience Analyst (B2B Enterprise)
Builds
Integrated brand experiences (physical, digital, phygital), proprietary events, sponsorships, and activations for the enterprise market.
Domain
B2B Enterprise Marketing / Brand Experience / Event Management
Deliverable
product features
Required skills
End-to-end project planning, complex budget management, multi-channel execution, data-driven ROI/ROX analysis, stakeholder management, vendor and agency negotiation, immersive experience design, B2B market expertise.
Preferred skills
Large-scale corporate event experience, major brand background, CRM (HubSpot) proficiency, martech platform familiarity, analytics tools knowledge.
Responsibilities
Develop and lead integrated Brand Experience strategies; conceive and manage execution of proprietary events and live marketing activations; collaborate with Marketing, Operations, Growth, Product, and Sales; lead special projects and pop-ups leveraging emerging tech (AI, AR); identify and manage vendors and agencies; monitor and analyze event metrics to prove business impact; implement brand advocacy tactics.
Seniority
Senior, hands-on IC
