Insights Lead
Core
Lead consumer insights and commercial diagnostics for PepsiCo Indonesia Foods to identify growth opportunities and inform strategic business decisions.
Role type
Senior Insights Lead (Consumer & Commercial Strategy)
Builds
Strategic initiatives, brand strategies, and product pipeline innovations for the Foods category.
Domain
FMCG / Consumer Packaged Goods / Consumer Insights
Deliverable
dashboards & analysis
Required skills
Consumer behavior analysis, commercial diagnostics, strategic storytelling, data triangulation (ML + Human Insights), brand health tracking, rapid concept testing, social listening, stakeholder influence
Preferred skills
Consultancy experience
Technologies
Kantar Consumer Panel, Nielsen RMS, syndicated data platforms
Responsibilities
Analyze consumer panel metrics and Nielsen RMS data to identify growth levers; translate shopper behavior into strategic recommendations; develop insight-driven storylines for senior stakeholders; track brand health KPIs; drive digital-enabled validation of consumer propositions; partner on annual operating planning and joint business planning.
Seniority
Senior, hands-on IC with strategic influence
