Marketing Manager - Carbonated Soft Drinks - 7Up & Mountain Dew
Core
Lead growth and communications for 7UP and Mountain Dew carbonated soft drinks brands in Canada, executing business plans and consumer campaigns.
Role type
Senior Marketing Manager (Consumer Packaged Goods)
Builds
Brand growth, consumer communication campaigns, and media strategies for 7UP and Mountain Dew.
Domain
Consumer Packaged Goods (CPG) / Beverages
Deliverable
product features
Required skills
Strategic planning, consumer marketing, data analysis, stakeholder management, team leadership, business acumen, cross-functional collaboration.
Preferred skills
People management experience.
Responsibilities
Execute annual business plans for 7UP and Mountain Dew; plan and execute consumer communication campaigns and media strategies; lead development of key marketing programs including social media strategy; foster collaborative environment for agency teams; partner with Sales and Field Marketing teams; lead and deliver against brand business targets; coach and lead 1 direct report.