Director, Marketing Analytics
Core
Strategic measurement consultant defining success metrics, evaluating performance, and uncovering actionable insights for experiential, sponsorship, and integrated marketing initiatives.
Role type
Director, Marketing Analytics (junior end of Director level)
Builds
Measurement strategies, scalable frameworks, and innovative solutions for client engagements.
Domain
Experiential marketing, sponsorship, integrated marketing, consulting
Deliverable
dashboards & analysis
Required skills
Strategic thinking, data synthesis, storytelling, stakeholder management, presentation skills, analytics tool proficiency, project management
Preferred skills
Vendor management, agency experience, innovation in measurement technologies
Technologies
PowerPoint, Excel, PowerBI
Responsibilities
Partner with clients to define business objectives and measurement strategies; Design approaches to evaluate marketing effectiveness; Translate complex data into clear insights and narratives; Own reporting cadence and present findings to clients and leadership; Champion adoption of measurement frameworks and best practices across the agency; Evaluate emerging technologies and AI-enabled solutions to enhance measurement efficiency.
Seniority
Director, strategic leadership with hands-on execution