Senior Manager, Commercial Programming
Core
Lead strategy and operating model for scaled commercial programming, transforming sports/cultural moments into entertainment experiences that drive commercial outcomes.
Role type
Senior Manager, Commercial Programming
Builds
Integrated programming portfolio spanning product launches, sports calendars, cultural moments, seller-led programming, and original content.
Domain
Sports & Entertainment / Digital Commerce
Deliverable
product features
Required skills
Commercial strategy, programming strategy, cross-functional leadership, portfolio management, KPI definition, resource allocation, stakeholder management, data-driven decision making, team building.
Preferred skills
Live commerce, content strategy, sports/entertainment ecosystem knowledge, creator/athlete collaboration, live selling formats.
Technologies
None stated
Responsibilities
Own Commercial Programming strategy and roadmap; establish priorities, investment principles, and KPIs; translate strategy into actionable objectives; develop scalable programming concepts and original franchises; establish processes for testing and scaling winning formats; partner with Account Management and Product leadership; manage performance of the programming portfolio; build and lead the Commercial Programming team.
Seniority
Senior Manager, hands-on leadership
