Manager, UCAN Marketing - Live Title Strategy
Core
Own upstream and midstream strategy for Netflix's live sports and events titles, translating content and market insight into actionable roadmaps for creative and cross-functional teams.
Role type
Manager, Live Title Strategy
Builds
End-to-end marketing strategies, campaign architectures, and operational playbooks for live events across multiple leagues and partners.
Domain
Live sports and entertainment marketing
Deliverable
product features
Required skills
Strategic planning, cross-functional orchestration, campaign architecture, stakeholder alignment, systems thinking, sports and culture fluency, risk management, communication
Preferred skills
Experience with 360-degree live entertainment campaigns, ability to work in ambiguity, building scalable frameworks
Technologies
None stated
Responsibilities
Define campaign objectives, narrative, and messaging hierarchy; drive upstream alignment with content, business affairs, and partners; lead day-to-day cross-functional orchestration; develop and maintain league-specific frameworks and playbooks; codify post-mortem learnings; integrate sports-specific expertise into recommendations.
Seniority
Manager, hands-on IC
