Senior Sports Marketing Specialist
Core
Design and execute end-to-end creator programs and integrated marketing campaigns that transform sports partnerships and technology solutions into compelling storytelling for business and industry audiences.
Role type
Senior Integrated Marketing Specialist (Sports & Technology)
Builds
Creator-led content programs, integrated marketing campaigns, and live-event activations for technology and B2B audiences.
Domain
Sports marketing, technology partnerships, B2B commercial marketing
Deliverable
product features
Required skills
Integrated marketing strategy, creator ecosystem management, cross-functional agency leadership, project management, performance tracking, sports culture expertise, content storytelling, paid media planning, full-funnel campaign planning
Preferred skills
Experience with major sporting events and tentpole moments, rights holder and broadcaster relations, talent and influencer management, live-event activation
Technologies
Digital platforms, social media channels, paid media channels
Responsibilities
Create and execute end-to-end creator programs; Partner with creative, paid media, and product teams to translate technology solutions into culturally relevant content; Lead cross-functional agency execution across strategy, creative, talent, production, and live events; Drive project management across internal teams, agencies, and production partners; Track performance and capture learnings to inform future opportunities
Seniority
Senior, hands-on IC
