Panel Recruiting Manager, TVision
Core
Lead strategy and execution for growing and engaging a research panel community to drive sustainable growth, engagement, and participant quality.
Role type
Panel Marketing & Recruitment Manager
Builds
Scalable participant acquisition and lifecycle strategies for a research panel community
Domain
Market research / Customer engagement
Required skills
Panel recruitment strategy, vendor management, campaign planning, lifecycle communication, cross-functional collaboration, KPI tracking, AI-driven solution implementation
Preferred skills
Market research panel experience, marketing campaign management, analytical skills, AI and automation tools familiarity, CRM/email marketing platforms
Technologies
Generative AI, workflow automation, CRM, email marketing platforms, marketing automation platforms
Responsibilities
Develop and execute panel recruitment strategies to achieve acquisition and growth targets; Manage recruitment vendor relationships, budgets, and performance; Plan, launch, and optimize in-house recruitment campaigns across social, email, and digital channels; Develop lifecycle communication strategies for onboarding, engagement, and retention; Collaborate with cross-functional teams to improve the panelist experience; Establish and track KPIs for acquisition, engagement, and retention; Evaluate and implement AI-driven solutions to improve recruitment efficiency and scalability
Seniority
Mid-level, hands-on IC
