#ACN GN - SONG - MT - Transformative Marketing - Manager
Core
Design, build, and implement transformative marketing strategies and organization models for clients to drive growth, optimize performance, and enable efficient marketing-led engines.
Role type
Manager, Marketing Transformation & Strategy
Builds
Marketing transformation vision, strategy, and capabilities for large-scale client organizations
Domain
Consulting, Marketing, Generative AI, MarTech
Deliverable
client delivery
Required skills
Marketing strategy, Marketing transformation, Customer lifecycle management, Campaign strategy, Marketing program execution, Data analysis, Change management, Stakeholder management, Team leadership, MarTech solution assessment
Preferred skills
Generative AI capabilities, Adobe/Microsoft/Salesforce expertise, Brand architecture, Organization design
Technologies
Pega, Adobe, Microsoft, Salesforce, Generative AI
Responsibilities
Drive large-scale transformation vision and strategy for CMO organizations; Lead marketing assessment, KPI definition, and vendor assessment for MarTech solutions; Design new campaign strategies across all channels; Develop business cases for marketing use cases; Manage full spectrum of marketing program execution from strategy to delivery; Design interventions to drive customer acquisition and engagement; Identify marketing process improvement opportunities.
Seniority
Manager, hands-on IC with strategic advisory