Head of Growth
Core
Own and operate the company website (Webflow) to drive B2B pipeline through conversion rate optimisation, intent-based triggers, and lifecycle marketing.
Role type
Senior Head of Growth (Digital Growth & Web Operations)
Builds
B2B SaaS website, growth loops, and demand generation campaigns
Domain
B2B SaaS / Enterprise Compliance
Required skills
B2B digital growth strategy, Webflow, GA4, intent-based triggers, CRO, HubSpot, cohort analysis, paid search/social oversight, landing page optimisation
Preferred skills
B2B SaaS marketing, SEO/GEO, PPC, external agency management, AI tools for personalisation
Technologies
Webflow, GA4, Claude, Clay, SEMrush, HubSpot, Figma, monday.com, Confluence
Responsibilities
Own day-to-day website management and content publishing in Webflow; Drive conversion rate optimisation through testing and behavioural data; Build and optimise landing pages and campaign pages; Own and prioritise the web development schedule; Design and implement intent-based triggers and on-site personalisation; Build growth loops based on visitor cohorts; Direct paid search and social investment; Oversee email and lifecycle marketing in HubSpot; Pull and structure performance reports across all channels.
Seniority
Senior, hands-on IC with strategic oversight