Head of Growth
Core
Own and operate the company website to turn visitors into pipeline through conversion rate optimization, web development, and intent-based personalization.
Role type
Senior Head of Growth (hands-on operator)
Builds
Website, growth loops, and lifecycle marketing programs
Domain
B2B SaaS / Enterprise Compliance
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B digital growth strategy, conversion rate optimization (CRO), web development roadmap ownership, intent-based triggers design, behavioral cohort analysis, paid search management, lifecycle marketing strategy, stakeholder management
Preferred skills
B2B SaaS marketing experience, SEO/GEO, PPC, HubSpot advanced workflows, AI tool integration for personalization
Technologies
Webflow, GA4, Claude, Clay, SEMrush, HubSpot, Figma, monday.com, Confluence
Responsibilities
Own day-to-day website management and content publishing in Webflow; drive CRO through testing and behavioral data; build and prioritize web development schedule; design and implement intent-based triggers and on-site personalization; manage paid search and social investment; oversee email and lifecycle marketing; pull performance reports and provide data-informed strategic recommendations
Seniority
Senior, hands-on IC
