Category Marketing Lead
Core
Drive go-to-market strategy and execution for new category launches across a digital collectibles marketplace, focusing on customer acquisition, engagement, and revenue growth.
Role type
Category Marketing Lead (Growth/Performance)
Builds
Integrated marketing campaigns and launch programs for new product categories
Domain
E-commerce, Digital Collectibles, Marketplace
Deliverable
product features
Required skills
Paid social campaign management, Google Ads management, customer acquisition strategy, data analysis, cross-functional collaboration, influencer marketing, experiential marketing
Preferred skills
Client-side marketing experience, familiarity with collectibles/sports/gaming communities, merchandising partnership experience
Technologies
Meta, TikTok, YouTube, X, Google Ads
Responsibilities
Lead marketing strategy for new category launches, develop and manage paid media campaigns, create integrated launch plans with product and design teams, establish KPIs and reporting frameworks, analyze campaign performance and market trends, manage influencer and agency relationships, support experiential marketing initiatives, present results to senior leadership
Seniority
Mid-Senior, hands-on IC