Director, Product Marketing
Core
Lead product marketing strategy, go-to-market motions, and team building for an AI-powered programmatic advertising platform to drive adoption and retention.
Role type
Director, Product Marketing (Leadership)
Builds
Go-to-market processes, product messaging, and category expansion for programmatic and martech solutions.
Domain
Ad Tech / Martech / Programmatic Advertising
Deliverable
product features
Required skills
Product marketing leadership, GTM strategy, team building, ad tech/martech domain expertise, data-driven storytelling, market research, pricing strategy
Preferred skills
AI adoption enablement, category building, executive partnership
Technologies
Programmatic advertising platforms, martech solutions
Responsibilities
Drive product marketing strategy and GTM motions; Own product messaging and positioning; Accelerate AI adoption across the organization; Build GTM processes for new products; Partner with executive leadership to expand into adjacent markets; Provide input on product roadmap and pricing based on market research.
Seniority
Director, hands-on leadership
