Director of Product Marketing
Core
Lead product marketing strategy, positioning, and go-to-market execution for an AI operating system serving insurance agencies and brokerages.
Role type
Director of Product Marketing (B2B SaaS)
Builds
AI platform for insurance agencies and brokerages
Domain
Insurtech / AI
Deliverable
product features
Required skills
B2B SaaS product marketing, go-to-market strategy, positioning and messaging, customer and prospect research, competitive intelligence, pricing and packaging, cross-functional leadership, hiring and team development
Preferred skills
None stated
Technologies
None stated
Responsibilities
Lead positioning and messaging for the platform; build customer and prospect research practices; set priorities for product launches; lead go-to-market plans for major capabilities; build a competitive intelligence program; partner with Product, Finance, and Sales on pricing and packaging; equip Sales and Customer Success with messaging and training; hire, coach, and develop the product marketing team.
Seniority
Director, hands-on IC with team leadership
