Web Optimization & Personalization Manager
Core
Own conversion rate optimization and the web experimentation program for PandaDoc's self-serve and sales journeys, optimizing for both human users and AI agents.
Role type
Senior Manager, Web Optimization & Personalization
Builds
Conversion improvements, A/B and multivariate tests, and agentic user experiences on pandadoc.com
Domain
B2B SaaS, Document Workflow Automation, AI Agents
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Conversion rate optimization, A/B testing program ownership, Statistical literacy (significance, power, sample size), Experimentation tooling (VWO, Optimizely, StatSig, Amplitude, GA4, Hotjar), LLM behavior understanding (answer engine optimization, llms.txt, MCP), Modern web stack (Next.js, Contentful, HTML, CSS, JavaScript), Cross-functional collaboration
Preferred skills
B2B SaaS experience, Hypothesis-driven approach, Data storytelling
Technologies
VWO, Optimizely, StatSig, Amplitude, Google Analytics 4, Hotjar, Next.js, Contentful
Responsibilities
Design and ship A/B, multivariate, and split-URL tests; Optimize pages for AI agent interpretation; Partner on personalization strategy; Lead evaluation of experimentation tooling; Build reporting tying web conversion to pipeline and revenue; Collaborate with Growth, RevOps, SEO, Design, and Web Development
Seniority
Senior Manager, hands-on IC