Growth & Paid Media Sr Analyst
Core
Design, implement, and optimize omnichannel paid media campaigns to generate qualified B2B/SaaS leads and drive business growth.
Role type
Senior Growth & Paid Media Analyst
Builds
Digital acquisition campaigns across Google Ads, LinkedIn, Meta, and specialized channels for SaaS/B2B clients
Domain
SaaS, B2B, Tech, Digital Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, LinkedIn Ads, Meta Ads Manager, HubSpot, A/B testing, lead generation, funnel optimization, data analysis, strategic planning
Preferred skills
BI tools (Looker Studio, Tableau), SaaS/B2B domain experience, experimentation mindset
Technologies
Google Ads, LinkedIn Ads, Meta Ads Manager, HubSpot, ProspectBase, ComparaSoftware, Looker Studio, Tableau
Responsibilities
Plan and optimize Google Ads, LinkedIn Ads, and Meta Ads campaigns; Design multichannel acquisition strategies integrating paid media and automation; Produce reports with actionable business insights; Oversee the paid demand generation funnel; Collaborate with product, sales, and content teams; Analyze key metrics for continuous improvement; Propose and implement A/B tests and growth experiments
Seniority
Senior, hands-on IC