Senior Web Analyst
Core
Manage and evolve the digital analytics ecosystem, owning the end-to-end measurement framework with a focus on Google Marketing Platform to drive data-informed decision-making.
Role type
Senior Web Analyst
Builds
Digital measurement frameworks, tracking implementations, and analytics dashboards
Domain
Digital Marketing & Analytics
Deliverable
dashboards & analysis
Required skills
Google Tag Manager, Google Analytics 4, GDPR compliance, tagging strategy, performance optimization, cross-functional collaboration, stakeholder communication, data auditing
Preferred skills
Adobe Analytics, Piwik, Matomo, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, OneTrust, Cookiebot, Looker Studio, Core Web Vitals, HTML, CSS, JavaScript
Technologies
Google Tag Manager, Google Analytics 4, Looker Studio, Google Ads, Search Console, Firebase, BigQuery, OneTrust, Cookiebot
Responsibilities
Implement and maintain tracking codes, tags, and events; Configure and optimize GA4 properties; Assess tag impact on website performance; Collaborate with teams to gather tracking requirements; Build dashboards and customized reports; Conduct analytics audits; Define tagging strategies and measurement frameworks; Identify process improvement opportunities
Seniority
Senior, hands-on IC