Product Tracking Specialist (m/f/x)
Core
Develop and validate technical tracking solutions and KPI reporting for a sports betting platform to maximize customer engagement.
Role type
Product Tracking Specialist
Builds
Analytics tracking implementations, KPI reports, and data validation pipelines for product releases and A/B tests.
Domain
Sports betting / Digital Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Google Tag Manager (client & server-side), Google Analytics, FullStory, HTML, CSS, JavaScript, SQL, BI tools
Preferred skills
Google Cloud Platform, advanced SQL, Power BI, Tableau
Technologies
Google Tag Manager, Google Analytics, FullStory, Google Cloud Platform, Google Search Console
Responsibilities
Collaborate with stakeholders to define KPI requirements and create tracking tickets; Test and validate tracking implementations including debugging; Build and deliver KPI reports for A/B tests and product roadmap releases; Conduct data audits and troubleshoot reporting anomalies.
Seniority
Mid-level, hands-on IC