プロダクトマーケティングマネージャー・EV & Energy Services for B2B, Energy Aggregation Systems
Core
Develop new EV and energy services connecting EVs, charging infrastructure, and energy management for B2B clients.
Role type
Product Marketing Manager (B2B Energy Services)
Builds
EV and energy aggregation services
Domain
Automotive, Energy, B2B SaaS
Deliverable
product features
Required skills
Go-to-Market strategy, customer hypothesis validation, value proposition design, market positioning, GTM planning, stakeholder management, cross-functional collaboration
Preferred skills
EV/energy/charging infrastructure domain knowledge, PoC/MVP leadership, pricing and packaging experience, channel partner management
Technologies
EV, charging infrastructure, energy management systems, B2B/B2B2C platforms
Responsibilities
Define target customers, customer problems, competitive advantages, and market positioning through user interviews and PoCs; Design commercial value propositions, product messaging, and key use cases; Validate market acceptance and GTM hypotheses based on customer feedback; Create launch plans, positioning materials, and sales/partner enablement documents; Lead launch preparation and post-market improvement activities.
Seniority
Senior, hands-on IC
