Principal Marketing Lead – Global Public Sector & Defense
Core
Lead global marketing strategy, coordination, and execution for HP's public sector and defence markets, focusing on pipeline growth and demand generation.
Role type
Principal Marketing Lead (Global Public Sector & Defence)
Builds
Global go-to-market programs, integrated campaigns, and thought leadership initiatives for government and defence clients.
Domain
B2B Technology, Public Sector, Defence
Deliverable
product features
Required skills
Global marketing strategy, go-to-market planning, demand generation, account-based marketing (ABM), event management, stakeholder management, campaign performance analysis, vendor/agency management, executive engagement, cross-functional leadership
Preferred skills
Defence/Aerospace/National Security marketing experience, familiarity with European and Asia-Pacific defence procurement, multinational program management, partner/alliance marketing, knowledge of secure AI and edge computing